Got Milk?

When we were little, we were always told to drink milk. We were told that it would make us grow up to be, and I quote, "big, tall, and strong." Clearly, I must have skipped out on drinking my milk as a little kid because I wouldn't exacltly classifly myself as tall. However, I do feel that I have healthy bones, which is more important. This "Got Milk" ad (http://adflip.com/addetails.php?adID=13621)  uses ethos, logos, and pathos very effectively.

This ad develops its reputation very quickly. Everyone is familiar with the "Got Milk" campaign; it have been around for practically forever, which encourages people to believe what it says. If something has successfully ran for so long, its logical to assume that it is trustworthy. Also, "Got Milk" is known for using famous people as its spokesperson. Coincidentally, these famous people are generally extremely attractive and in good shape, so people will think, " If I drink milk, I'll start looking like her!" And, quite frankly, everyone always wants to look like the people on the posters.

The ad flat out tells the reader that milk is neccesary for growing kids because it will help them build strong and healthy bones. It also crushes the misconception that once you're grown, milk isn't all that important anymore by saying how after the age of 35 the calcium in milk helps keep bones healthy, which is very important. 

The main way the campaign draws the audiences attention to the poster is by the highly attractive female model they use. Men naturally enjoy looking at her, and after they are done looking at the model, the company hopes they will go on to read the information on the ad. Women see the model and get jealous and want to know what she did to look like that so they can too. Then when they read it and find out about milk, they will start drinking more milk.  

By using the rhetorical stratagies of ethos, logos, and pathos, the "Got Milk" company does a very good and successful job of trying to get more people to drink milk.